CMF Design

CMF Design

Story & Material Strategy

Story & Material Strategy

Trend Research & Insights

Trend Research & Insights

Digital Material Visualization

Digital Material Visualization

Color, Material & Finishing Design

Material Making

A future-oriented, material-driven design vision for Rivian, staged in 2035, developed through trend research, narrative building, and digital material exploration to translate nature-driven insights into a cohesive material story across the mobility experience.

A future-oriented, material-driven design vision for Rivian, staged in 2035, developed through trend research, narrative building, and digital material exploration to translate nature-driven insights into a cohesive material story across the mobility experience.

A future-oriented, material-driven design vision for Rivian, staged in 2035, developed through trend research, narrative building, and digital material exploration to translate nature-driven insights into a cohesive material story across the mobility experience.

2024 Fall | Adobe x Rivian Sponsored Studio | HP Z Captis Support | Instructor: Min, Jae S. Bellali, Safir / Sharma, Nicholas B.

Adobe press release

Adobe press release

Nature Supercharged

Nature Supercharged

Nature Supercharged

A CMF-led vision for Rivian 2035, drawing from nature as a living source of material insight

to shape a distinct future mobility expression.

A CMF-led vision for Rivian 2035,

drawing from nature as a living source of material insight to shape a distinct future mobility expression.

A CMF-led vision for Rivian 2035, drawing from nature as a living source of material insight to shape a distinct future mobility expression.

Rooted in Rivian’s vision of adventure, utility, and environmental responsibility, this project carries those values forward through a material-led exploration shaped by nature-informed insight and a broader view of material life cycles.

Rooted in Rivian’s vision of adventure, utility, and environmental responsibility, this project carries those values forward through a material-led exploration shaped by nature-informed insight and a broader view of material life cycles.

Material opportunities were mapped across sourcing, manufacture, and application
to identify where nature-led insights could best translate across the vehicle.


Material opportunities were mapped across sourcing, manufacture, and application to identify where nature-led insights could best translate across the vehicle.

Material opportunities were mapped across sourcing, manufacture, and application to identify where nature-led insights could best translate across the vehicle.


From this opportunity map, we selected the most relevant material insights for each vehicle zone
and translated them into focused exterior, interior, interaction, and illumination directions.


From this opportunity map, we selected the most relevant material insights for each vehicle zone and translated them into focused exterior, interior, interaction, and illumination directions.


From this opportunity map, we selected the most relevant material insights for each vehicle zone and translated them into focused exterior, interior, interaction, and illumination directions.

From this opportunity map, we selected the most relevant material insights for each vehicle zone
and translated them into focused exterior, interior, interaction, and illumination directions.

These selected material directions were then composed into CMF scenarios
that translate the opportunity map into a cohesive vehicle expression.


These selected material directions were then composed into CMF scenarios that translate the opportunity map into a cohesive vehicle expression.


These selected material directions were then composed into CMF scenarios that translate the opportunity map into a cohesive vehicle expression.


The material direction initiated here later evolved into 2050: The Naturauts Era,
where I further developed its execution through a more focused independent exploration.

The material direction initiated here later evolved into 2050: The Naturauts Era, where I further developed its execution through a more focused independent exploration.


The material direction initiated here later evolved into 2050: The Naturauts Era, where I further developed its execution through a more focused independent exploration.

Team

CMF Designer

(my role)

Exterior Designer:

Jinho So

Interior Designer:

Jackelio Li

Interaction Designer:

Jaemo Seong

Team

CMF Designer (my role)

Exterior Designer: Jinho So

Interior Designer: Jackelio Li

Interaction Designer: Jaemo Seong

My Contribution

In a four-person team, I established the project’s overarching story and material strategy through research and analysis, defining the cohesive direction for the proposal. I developed and curated digital materials for application across the concept, and completed the final CMF visualization through Substance Designer, HP Z Captis, Substance Painter, Substance Stager, and Blender.

In a four-person team, I established the project’s overarching story and material strategy through research and analysis, defining the cohesive direction for the proposal. I developed and curated digital materials for application across the concept, and completed the final CMF visualization through Substance Designer, HP Z Captis, Substance Painter, Substance Stager, and Blender.

My Contribution

Benchmark

Research & Trend Analysis

Color, Material & Finishing Design

Material Making

A tailored CMF proposal for Lexus LF-ZL 2028, reinterpreting bamboo through expanded tonal, tactile, and light-responsive expression, monomaterial-oriented construction, and a more authentic translation of its material spirit.

2024 | Intro to Automotive CMF | Instructor: Kimberly Marte

CMF Design

Story & Material Strategy

Trend Research & Insights

Digital Material Visualization

Color, Material & Finishing Design

Material Making

A future-oriented, material-driven design vision for Rivian, staged in 2035, developed through trend research, narrative building, and digital material exploration to translate nature-driven insights into a cohesive material story across the mobility experience.

A future-oriented, material-driven design vision for Rivian, staged in 2035, developed through trend research, narrative building, and digital material exploration to translate nature-driven insights into a cohesive material story across the mobility experience.

2024 Fall | Adobe x Rivian Sponsored Studio | HP Z Captis Support | Instructor: Min, Jae S. Bellali, Safir / Sharma, Nicholas B.

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