[2024]

[2024]

Nature SuperCharged

Nature
SuperCharged

A future-oriented, material-driven design vision for Rivian, staged in 2035, developed through trend research, narrative building, and digital material exploration to translate nature-driven insights into a cohesive material story across the mobility experience.

A future-oriented, material-driven design vision for Rivian 2035

Story & Material Strategy

Trend Research & Insights

Digital Material Visualization

Story & Material Strategy

Trend Research & Insights

Digital Material Visualization

Nature SuperCharge
Nature SuperCharge

[2025]

A Rose Is A Rose

A Rose Is A Rose

A CMF-led, aspirational CUPRA exploration that translates its emotional-performance disruption into four laddered art spaces: evoking innate emotional value beyond explanation.


*Designed as a generative reference for CUPRA’s design teams, offering principles and material cues to build on beyond conventional constraints.

Translates Cupra's emotional-performance disruption into laddered art spaces: evoking innate emotional value beyond explanation.

A CMF-led, aspirational CUPRA exploration that translates its emotional-performance disruption into four laddered art spaces: evoking innate emotional value beyond explanation.


*Designed as a generative reference for CUPRA’s design teams, offering principles and material cues to build on beyond conventional constraints.

CMF-led Framework

Brand Strategy

Spatial Experience

Design Provocation

CMF-led Framework

Brand Strategy

Spatial Experience

Design Provocation

[2024]

LEXUS LF-ZL 2028

Restorative 2028

A tailored CMF proposal for Lexus LF-ZL 2028, reinterpreting bamboo through expanded tonal, tactile, and light-responsive expression, monomaterial-oriented construction, and a more authentic translation of its material spirit.

Lexus LF-ZL, reinterpreting bamboo through a more authentic translation of its material spirit.

A tailored CMF proposal for Lexus LF-ZL 2028, reinterpreting bamboo through expanded tonal, tactile, and light-responsive expression, monomaterial-oriented construction, and a more authentic translation of its material spirit.

Benchmark

Research & Trend Analysis

Color, Material & Finishing

Design Material Making

Benchmark

Research & Trend Analysis

Color, Material & Finishing

Design Material Making

The world can be overwhelming, but design finds signals through the noise.

huilinsenses@gmail.com

The world can be overwhelming, but design finds signals through the noise.

huilinsenses@gmail.com

The world can be overwhelming, but design finds signals through the noise.

huilinsenses@gmail.com

The world can be overwhelming, but design finds signals through the noise.

huilinsenses@gmail.com