Benchmark
Benchmark
Research & Trend Analysis
Research & Trend Analysis
Color, Material & Finishing Design
Color, Material & Finishing Design
Material Making
Material Making
Color, Material & Finishing Design
Material Making
A tailored CMF proposal for Lexus LF-ZL 2028, reinterpreting bamboo through expanded tonal, tactile, and light-responsive expression, monomaterial-oriented construction, and a more authentic translation of its material spirit.
A tailored CMF proposal for Lexus LF-ZL 2028, reinterpreting bamboo through expanded tonal, tactile, and light-responsive expression, monomaterial-oriented construction, and a more authentic translation of its material spirit.
A tailored CMF proposal for Lexus LF-ZL 2028, reinterpreting bamboo through expanded tonal, tactile, and light-responsive expression, monomaterial-oriented construction, and a more authentic translation of its material spirit.
2024 Spring | Intro to Automotive CMF | Instructor: Kimberly Marte
2024 Spring | Intro to Automotive CMF | Instructor: Kimberly Marte
Lexus lf-zl 2028
Lexus lf-zl 2028
Lexus lf-zl 2028
A restorative ownership experience shaped by natural performance,
quiet prestige, and material refinement beyond the vehicle.
A restorative ownership experience shaped by natural performance,
quiet prestige, and material refinement beyond the vehicle.
A restorative ownership experience
shaped by natural performance, quiet prestige, and material refinement beyond the vehicle.
Buyer Profile
Buyer Profile
Buyer Profile
in a world of fast-paced living
in a world of fast-paced living
in a world of fast-paced living
*for detail research
CMF benchmark
strategic CMF translates premium cues into elevated value
*for detail research
CMF benchmark
strategic CMF translates premium cues into elevated value
*for detail research
CMF benchmark
strategic CMF translates premium cues into elevated value
CMF benchmark
strategic CMF translates premium cues into elevated value
Sustainability benchmark
Sustainability benchmark
Sustainability benchmark
a cross-brand study of how sustainability is approached through material innovation and application
a cross-brand study of how sustainability is approached through material innovation and application
a cross-brand study of how sustainability is approached through material innovation and application
Trend Signals
Trend Signals
Trend Signals
emerging emotional factors informing CMF expression
emerging emotional factors informing CMF expression
emerging emotional factors informing CMF expression
*selected references from WGSN, Stylus, Mintel, Dezeen, and broader sources.
*selected references from WGSN, Stylus, Mintel, Dezeen, and broader sources.
Through the Lens of Lexus
Through the Lens of Lexus
Through the Lens of Lexus
building on an established Lexus material value through a tailored CMF interpretation
building on an established Lexus material value through a tailored CMF interpretation
building on an established Lexus material value through a tailored CMF interpretation
Building on this CMF translation,
Building on this CMF translation,
Building on this CMF translation,
we value and optimize this restoring experience beyond mere transportation,
layering distinct states of mind across the three grades.
we value and optimize this restoring experience beyond mere transportation,
layering distinct states of mind across the three grades.
we value and optimize this restoring experience beyond mere transportation,
layering distinct states of mind across the three grades.
we value and optimize this restoring experience
beyond mere transportation, layering distinct states of mind across the three grades.
LF-ZL 450e Luxury AWD
LF-ZL 450e Luxury AWD
LF-ZL 450e Luxury AWD
MSRP $70,580
MSRP $70,580
MSRP $70,580
The Enlighten Zone
The Enlighten Zone
The Enlighten Zone
An ultimate pursuit of vigor. A lissom craft of functionality and art.
An ultimate pursuit of vigor. A lissom craft of functionality and art.
An ultimate pursuit of vigor. A lissom craft of functionality and art.
Material book
Material book
Material book
LF-ZL 450e AWD｜ The Enlighten Zone ｜ MSRP $70,580
LF-ZL 450e AWD｜ The Enlighten Zone ｜ MSRP $70,580
LF-ZL 450e AWD｜ The Enlighten Zone ｜ MSRP $70,580
LF-ZL 500e Sport Performance AWD
LF-ZL 500e
Sport Performance AWD
LF-ZL 500e Sport Performance AWD
MSRP $64,100
MSRP $64,100
MSRP $64,100
The Enthusiastic Flow
The Enthusiastic Flow
The Enthusiastic Flow
Sense of dominance at-ease. The expressive boldness on hold.
Sense of dominance at-ease. The expressive boldness on hold.
Sense of dominance at-ease. The expressive boldness on hold.
Material book
LF-ZL 500e AWD｜ The Enthusiastic Flow｜ MSRP $64,100
*unfold for more info
LF-ZL 450e AWD
LF-ZL 450e AWD
LF-ZL 450e AWD
MSRP $59,850
MSRP $59,850
MSRP $59,850
The Elevating Space
The Elevating Space
The Elevating Space
A cheer for originality. Implicit ambition with elegance. To hope.
A cheer for originality. Implicit ambition with elegance. To hope.
A cheer for originality. Implicit ambition with elegance. To hope.
Material book
LF-ZL 450e AWD｜ The Elevating Space｜ MSRP $59,850
*unfold for more info
Benchmark
Research & Trend Analysis
Color, Material & Finishing Design
Material Making
A tailored CMF proposal for Lexus LF-ZL 2028, reinterpreting bamboo through expanded tonal, tactile, and light-responsive expression, monomaterial-oriented construction, and a more authentic translation of its material spirit.
2024 | Intro to Automotive CMF | Instructor: Kimberly Marte
Benchmark
Research & Trend Analysis
Color, Material & Finishing Design
Material Making
Color, Material & Finishing Design
Material Making
A tailored CMF proposal for Lexus LF-ZL 2028, reinterpreting bamboo through expanded tonal, tactile, and light-responsive expression, monomaterial-oriented construction, and a more authentic translation of its material spirit.
2024 | Intro to Automotive CMF | Instructor: Kimberly Marte
